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Since 2018, we’ve been creating pieces that bring joy — to children and grown-ups alike.
For little ones, we craft beloved garments from natural fabrics like linen, muslin, and flannel — soft to the touch, kind to the skin, and made to move freely with every adventure. These are clothes for exploring the world, feeling safe, and growing beautifully.
For adults, we bring your ideas to life — timeless dresses designed by your imagination and shaped by our hands. Alongside them: thoughtful trousers, cozy jumpsuits, effortless shirts — everyday essentials made with attention and soul.
Each season brings new colors, new textures, new moods.
But one thing never changes:
In every fold, every seam, every tiny detail — there’s 100% love. Always.
For little ones, we craft beloved garments from natural fabrics like linen, muslin, and flannel — soft to the touch, kind to the skin, and made to move freely with every adventure. These are clothes for exploring the world, feeling safe, and growing beautifully.
For adults, we bring your ideas to life — timeless dresses designed by your imagination and shaped by our hands. Alongside them: thoughtful trousers, cozy jumpsuits, effortless shirts — everyday essentials made with attention and soul.
Each season brings new colors, new textures, new moods.
But one thing never changes:
In every fold, every seam, every tiny detail — there’s 100% love. Always.
Inspired by Nature
In creating our clothing, we’re inspired by nature and its quiet harmony —
where every new shade complements the last, forming a palette that can never be repeated.
At the heart of our collection lie the true colors of the natural world:
the deep sea in motion, overcast skies, mountain herbs, tree bark, ripe berries and fruits, and the rustling leaves of autumn.
where every new shade complements the last, forming a palette that can never be repeated.
At the heart of our collection lie the true colors of the natural world:
the deep sea in motion, overcast skies, mountain herbs, tree bark, ripe berries and fruits, and the rustling leaves of autumn.
Inspired by our children
We design together with our children — listening to their ideas, watching how they respond to what we create.
This collaborative approach allows us to develop each garment in several thoughtful stages, refining every prototype again and again.
We work closely with designers and garment technologists, challenging the old belief that beauty and comfort rarely go hand in hand.
For us, they are inseparable — and equally essential.
This collaborative approach allows us to develop each garment in several thoughtful stages, refining every prototype again and again.
We work closely with designers and garment technologists, challenging the old belief that beauty and comfort rarely go hand in hand.
For us, they are inseparable — and equally essential.
Inspired by quality
We carefully select only the finest natural fabrics — softened linen and cotton from responsible, trusted producers.
These are the materials we choose not only for their beauty and texture, but for how they feel on the skin, how they wear over time, and how gently they interact with the world around us.
Every roll of fabric we use has passed through our hands — tested, trusted, and loved.
We believe that the foundation of a good garment starts with what it's made of.
That’s why we work only with softened, breathable textiles that bring comfort from the very first touch and remain favorites for years to come.
These are the materials we choose not only for their beauty and texture, but for how they feel on the skin, how they wear over time, and how gently they interact with the world around us.
Every roll of fabric we use has passed through our hands — tested, trusted, and loved.
We believe that the foundation of a good garment starts with what it's made of.
That’s why we work only with softened, breathable textiles that bring comfort from the very first touch and remain favorites for years to come.
Guided by the Joy of Creating
Having our own sewing production means more than just making clothes — it means staying involved in every step of the journey.
From the first sketch to the final seam, we are able to fully control and fine-tune the process, ensuring that each piece meets our highest standards of quality, comfort, and craftsmanship.
This close connection to production allows us to experiment, improve, and adjust designs thoughtfully — not rushing, but refining.
It’s how we make sure that every garment is not only beautiful, but made to last, wear well, and feel right — from the inside out.
From the first sketch to the final seam, we are able to fully control and fine-tune the process, ensuring that each piece meets our highest standards of quality, comfort, and craftsmanship.
This close connection to production allows us to experiment, improve, and adjust designs thoughtfully — not rushing, but refining.
It’s how we make sure that every garment is not only beautiful, but made to last, wear well, and feel right — from the inside out.
Guided by Gentle Hands
We pack each order by hand — with care, attention, and a little piece of our soul.
It’s not just about wrapping clothes, but about sending something meaningful.
From the fabric to the final fold, we want you to feel the warmth and intention behind every detail.
It’s not just about wrapping clothes, but about sending something meaningful.
From the fabric to the final fold, we want you to feel the warmth and intention behind every detail.
Inspired by You
We ship worldwide — wherever you are, we’ll find the most convenient and reliable way to deliver your order.
Whether it’s a gift for a loved one or a long-awaited piece just for you, we make sure it travels safely, beautifully wrapped, and with care in every detail.
Because distance should never be a barrier to things made with love.
Whether it’s a gift for a loved one or a long-awaited piece just for you, we make sure it travels safely, beautifully wrapped, and with care in every detail.
Because distance should never be a barrier to things made with love.
- Alena MerkurevaThe Founder